In an appeal to boost much-needed blood supplies to 30% this summer, the National Health Service are encouraging the British public to donate by implementing an innovative, and rather quirky, health awareness campaign. Continue Reading →
08th May 2012: Publicis D Healthcare has announced that is has been awarded the PR and marketing contract for Medfit, the first and only medical fitness facility of its kind in Ireland. Continue Reading →
Missed the PMI Webinar last week? Catch it again here!
Andrea Fontanot, International Strategic Planning Director with Saatchi & Saatchi Health, part of the Publicis Healthcare Communications Group, joined Publicis D Healthcare and the Pharmaceutical Managers Institute (PMI) last week to deliver a case-study rich lunchtime webinar. Continue Reading →
Medical market research firm Verilogue have released an interesting infographic which illustrates the communication between patients and their healthcare professional. Continue Reading →
Traditionally, mothers, and other family members, were the first port of call for all food and nutritional advice – deciding what foods to buy, cook or eat, as well as cooking methods and techniques. Results of a recent study show that, nowadays, more and more people are turning to the opinions of the vast number of social media users online as their ‘go-to’ people for culinary hints, tips and information. Continue Reading →
ADHD and You
Health awareness campaign, in association with Shire Pharmaceuticals Ltd
Mission:
This week Publicis D Healthcare welcomes mobile developer, Dave Albert, to the team. Dave took a few minutes to tell us his thoughts on developing consumer-focussed applications given the fact that one in four apps are downloaded and used just once. Continue Reading →
A new study from Manhattan Research (Taking the Pulse Europe) reveals that 26% of European physicians own an iPad and a further 40% plan to purchase one within the next six months. Continue Reading →
The Joint National Readership Survey (JNRS) released their annual newspaper reader figures today and results reveal that print figures are reducing by approximately 2.4% year-on-year.
This is perhaps not surprising when you look at the proliferation of mobile technology and the growth of online news channels. Continue Reading →
“Having worked with the team in Publicis D Healthcare over the last 9 months, I have found them to be professional and committed in developing and delivering a comprehensive communications campaign to the right audience”
Jack Olden,
Shire Pharmaceuticals Ltd
Step away from the soft and sweet pink ribbon and say hello to the new true-to-life breast cancer awareness campaign.
The creative UK-based campaign, developed for Breast Cancer Care, offers ‘Support for the woman behind the cancer’ through a confident woman with no hair or clothes, covered in pills.
Check out the trial campaign here
Pharmaceutical sales is becoming a battle – survival of the fittest, the most engaging, those sales teams whose approach evolves to meet the needs of physicians.
How are pharmaceutical reps coping in a rapidly changing environment? Check out this funny docu-spoof released to promote an upcoming pharmaceutical marketing event to find out. Continue Reading →
With the announcement of further budget cuts in the Irish Health Service funding, healthcare professionals will need to adapt to a rapidly changing work environment in order to maintain current levels of patient care. So what role might new technology play in facilitating collaboration between primary and secondary care and indeed, between secondary care specialists?
The Archives of Dermatology this month published a study on ‘teledermatology’ – the use of video conferencing to allow a primary care physician to ‘remote consult’ with a dermatologist. The Californian research showed that after a live video consultation with a specialist almost every patient previously evaluated by the primary care doctor had a change in their diagnosis or treatment. Continue Reading →
