Louise Robinson, Danone Baby Nutrition

Thanks again for all your help… I really appreciate the urgency Publicis D Healthcare worked at, and nothing was too big a deal.” 

Louise Robinson, Assistant Brand Manager, Danone Baby Nutrition

 

 

Irish Skin Foundation logo

Publicis D Healthcare Awarded Irish Skin Foundation Contract

Publicis D Healthcare has announced that is has been awarded the PR and marketing contract for the Irish Skin Foundation, a newly-formed, independent organisation set up to support people with skin conditions in Ireland. The Foundation brings together three existing organisations – the Psoriasis Association of Ireland, the Irish Eczema Society and the Melanoma and Skin Cancer Society. Continue Reading →

Publicis D Healthcare opens new office in Cork

Publicis D has opened a new Healthcare office in Cork as part of its on-going development, according to John Canacott CEO of Pubicis D. The new offices are in Little Island.

Continue Reading →

Whenever you can… count? Measuring social media in PR

25th July 2012:Social media has become a key part of the daily ritual for most of us, with a reported 15% of Irish adults now using Twitter, 53% using Facebook and a further 13% using LinkedIn. Apart from our personal love of online chat (I’ll freely admit to being a total Twitter addict!), commentary and sharing, the measurement of social media by brands has increasingly become a hot topic of debate and disagreement.

Continue Reading →

Bernard Kennedy, Mundipharma

“We have found the team at Publicis D Healthcare easy to work with and responsive to our needs. The support we have received during the introduction of iPad and electronic detailing has really helped us launch this important concept within our company.”

- Bernard Kennedy, Head of Marketing, Mundipharma Pharmaceuticals Ltd.

You Can Quit With Help

To mark World No Tobacco Day, the Irish Heart Foundation and Pfizer Healthcare Ireland have launched a new campaign to help those struggling to quit smoking whilst raising funds for the charity. Continue Reading →

Publicis D Healthcare wins Medfit Account

08th May 2012: Publicis D Healthcare has announced that is has been awarded the PR and marketing contract for Medfit, the first and only medical fitness facility of its kind in Ireland. Continue Reading →

ADHD and You, Shire Pharmaceuticals, Health care Communications

Case Study: ADHD and You

ADHD and You
Health awareness campaign, in association with Shire Pharmaceuticals Ltd

Mission:

  • To develop a consumer awareness campaign surrounding ADHD Awareness Week 2011
  • Drive traffic to www.ADHDandYou.ie and promote it as the number one resource for information on ADHD Continue Reading →
Sample e-detail aid

Impactful iPad e-Detail Aids

E-detailing is becoming the new norm in pharmaceutical sales and marketing as companies look to new strategies to deal with increasing number of ‘rep inaccessible’ healthcare professionals and new methods of engaging customers, enhancing the work of the sales team and adding value in each call.

Continue Reading →

avene main

Avène OTC Product Launch

EAU THERMALE Avène is a unique French dermo-cosmetic dedicated to each level of skin sensitivity; from sensitive, intolerant to allergic and is sold in a number of pharmacies nationwide. We have developed a wide range of display and point of sale materials to support the brand and regularly update these based on a number of promotional periods throughout the year.

multaq mainmultaq 1multaq 2

Multaq – Creative product launch

Multaq was launched in Ireland in 2010 – the first new anti-arrhythmic to be approved in the European Union in the last 10 years.

Publicis D Healthcare reviewed available global materials and developed a series of product launch collateral which complemented brand messaging and ensured that the creative theme was leveraged in a consistent manner.

We  also worked closely with Sanofi on their advertising schedule, creating and managing the roll out of their ads for various publications.

 

breast aware main 2breast aware main 1breast aware 8breast aware 7breast aware 6breast aware 5breast aware 4breast aware 3breast aware 2breast aware 1breast aware 11breast aware 10breast aware 9

VHI – Breast Cancer Awareness Campaign

As part of its forward-looking approach and dedication to improving Irish health and wellbeing, VHI Healthcare committed to sponsoring Breast Cancer Awareness Month, in association with the Irish Cancer Society. We decided to re-invent the “Pink Ribbon” online and turn it into a “Call to Action” device, meaning over 9,000 pink ribbons were sent online during that key month.  Continue Reading →