Digital Marketing

At Publicis D Healthcare, we believe that digital marketing should not be a standalone tactic but rather should be weaved into all aspects of the product sales and promotion mix – from sales force access strategies through to healthcare professional and consumer enagement tactics.

Our team are experienced in delivering multichannel strategies which minimise costs and maximise impact.

Working with our colleagues in 42 countries around the world, we strive to ensure we are knowledgeable on emerging trends and established healthcare digital marketing best practice to make certain that we can add insight and value to any project.

Our digital marketing services include:

  • Corporate/brand digital marketing strategy development
  • Online landscape mapping
  • Online brand monitoring, influencer mapping and conversation audit
  • Social media marketing (keeping in mind IPHA guidelines)
  • Virtual advisory boards and focus groups
  • E-print strategy
  • Email marketing
  • Database development
  • Online or mobile surveys
  • Search engine marketing
  • Online advertising
  • PPC advertising
  • Content syndication
  • Video development
  • Community management
  • Website design and development
  • Mobile design and development
  • E-newsletter design and development
  • Online copy writing