Publicis D Healthcare wins Medfit Account
Posted on May 9, 2012 by Aoife Manahan
08th May 2012: Publicis D Healthcare has announced that is has been awarded the PR and marketing contract for Medfit, the first and only medical fitness facility of its kind in Ireland.
Launched in 2011, Medfit provides tailored programmes which combine the latest in physiotherapy, sports science, strength and conditioning, nutrition and personal training to increase endurance and strength, treat pain or decreased motion, improve activities of daily living and maximize the overall health, fitness and quality of life for all customers. The innovative facility employs the latest fitness and ‘smart card’ technology to automate workouts and allow customers to monitor their progress over time.
The account will see Publicis D Healthcare working on consumer media relations, medical PR, direct mail and digital marketing for Medfit.
Publicis D Healthcare currently works with seven of the top ten multinational pharmaceutical companies in Ireland in addition to handling below-the-line activity for a number of leading consumer health brands.