“Launching a new brand is always a huge challenge, especially in a very competitive environment. To accomplish what you need to pick a supplier that can understand this challenge and provide you with clever and effective solutions. That’s exactly what Publicis D Healthcare did for us.
More than a supplier, they have become a partner who understood well and quickly the essence of the brand, its positioning, image … and so were able to give us the most relevant answer by developing tools and implementing ideas well adapted to the stage we were facing to enter the market.
The close work relationship established between the two companies around a common goal has been and is still a part of the successful launch of the brand.”
- Emilie Dalem, Avène Product Manager, Sanofi