You Can Quit With Help

Posted on June 7, 2012 by Aoife Manahan

To mark World No Tobacco Day, the Irish Heart Foundation and Pfizer Healthcare Ireland have launched a new campaign to help those struggling to quit smoking whilst raising funds for the charity.

The #QweetwithHelp campaign is harnessing the new phenomenon of ‘social quitting’ which sees smokers reaching for their smartphone instead of cigarettes as they turn to their social networks for support and encouragement. Providing an additional motivational boost, every tweet using the tag #QweetWithHelp will donate €1 to the Irish Heart Foundation!

As part of the campaign, a real-time web app has been developed to track conversations around smoking cessation on Twitter across Europe. The ‘Quit Map’ reveals 2800 tweets in the last week across Europe about stopping smoking, yet tweets in Ireland account for less than 5% of the overall number.[i]

Cigarette cravings can last an average of 3-5 minutes[ii] and engaging with friends and followers on social media can act as a useful distraction for smokers during these challenging minutes. In addition, sharing the experience of quitting with others online can help keep the individual motivated and give them a sense that they are not alone in their journey to quit.

For more hints, tips and support when quitting, check out